Lululemon Business Strategy Essay Essay Example

Lululemon Business Strategy Essay Essay Lululemon was founded by Chip Wilson who took a commercial yoga category in Vancouver and was instantly drawn in to the construct. After passing many old ages in the breaker. skate. and snowboarding concern. he found yoga was performed utilizing cotton vesture and this seemed inappropriate because it neither removed perspiration adequately nor did it let for maximal flexibleness. Given his passion and expertness in proficient athletic cloths. he began a motion in yoga vesture where he relied on feedback from yoga teachers to optimise his dress. Lululemon was founded in 1998 to run into these ends. It opened its first shop in November 2000 in Kitsilano. a beach country of Vancouver BC. Beyond acquiring feedback from teachers on how to better the public presentation of the dress. the house sought to move as a community hub where people can interact and portion the physical and mental facets of holding a healthy life style. We will write a custom essay sample on Lululemon Business Strategy Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lululemon Business Strategy Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lululemon Business Strategy Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1. What are the cardinal elements of the scheme that Lululemon is prosecuting? What generic scheme best tantrums Lululemon’s scheme? The five cardinal elements are: Turn the company shop base in North America The strategic aim was to add new shops to beef up the company’s presence and so tap into new geographical markets in the Canada and US Increase trade name consciousness Leveraging the promotion environing. the gap of new shops with grass roots marketing plans. This included forming events and partnering with local fittingness managers. Introduce new merchandise engineerings Continue to concentrate on developing and offering merchandises that incorporate engineering enhanced cloths. and public presentation characteristics that differentiate Lululemon for its rival and increase its client base. Broaden the entreaty of Lululemon merchandises This is divided in 3 subdivisions1. Adding work forces apparel to the line2. Expanding to merchandise class to points such as athletic bags. unmentionables. sandals. outerwear 3. Adding merchandises suited extra athleticss and athletic activities Expand beyond North America Expand their presence in Australia and Japan. Then finally prosecute the Asian and European markets that offer similar. attractive demographics. Distinctive shopping expericanceSupply a typical in-store shopping experience. complemented by strong ties to fitness teachers. fittingness constitutions and community events The two biggest strategic accommodations since 2007 had been to drawback from the usage of franchising and sell straight to the consumers through the company web site. Lululemon fits itself in a differentiated niche scheme 2. Is Lululemon’s scheme effectual? Let’s expression at the following to find if the scheme is effectual for Lululemon The house presently has three sections: Corporate-Owned Shops The corporate-owned shops section includes all gross revenues to clients through corporate-owned shops in North America and Australia. This section is by far Lululemon’s largest gross base and will go on to be successful as Lululemon looks to spread out its base in 2012 by opening 30 shops in the United States and 2 Ivivva Athletica shops in Canada. Direct To Consumers The Direct to Consumers section involves Lululemon’s e-commerce web site. Which is 10. 6 % of gross ( 2011 ) comes from this section. The thought buttocks is to switch from brick-and-mortar shops to online channels. Lululemon’s committedness to increasing its presence in e-commerce will assist the company spread out its client base and better trade name consciousness. Franchise While antecedently franchise gross revenues were portion of their scheme. the company reported that it will no longer partake in the concern and that it had reacquired its four staying franchise shops during financial 2011. SWOT Analysis StrengthTrademarked clothsCommunity engagement – offered free yoga category on monthly footing Employee preparationInventionStyle/comfortMultiple green enterprisesQuality – merchandises designed to prolong 5 old ages of intended usage while keeping functional Brand individualityFailingHigh retail monetary valueNarrow merchandise lineQuality control/supply concatenationSelling targeted to largely yoga instructors/studiosLoss of client service with increased graduated tableWeak trade name acknowledgmentLack of aiming to work forcesOpportunityExpand merchandise lineServe extra market sectionsExpand into extra geographic marketsIncreased demand in athletic dressFitness fadMenacesIncreased competition from current big participants in the market Copy catsEconomyNew entrantsHazard of banking on niche markets Lululemon merely went public five old ages ago and have non entered any new industries ( concentrating largely in the fittingness dress industry ) . They have done some corporate restructuring shortly after the company was formed. Lululemon entered into franchise understandings and so a joint venture. The thought behind this was based on turning the trade name to run into consumer demand while conserving fiscal resources. This was a really effectual scheme and served Lululemon good in set uping themselves as a transnational company. assisting to construct on economic systems of range. increasing trade name consciousness and edifice a larger client base. In 2011. Lululemon eventually repurchased all the franchise organisations and now all of their shops are corporate owned. The ultimate motivation for shuting out the franchise concern was to continue and keep control over stigmatization and concentrate more on e-commerce. We believe this scheme will work good for Lululemon as it prese rves its trade name image / competitory advantage and remaining competitory in the online market every bit good. 3. Top Key Issues confronting the company needs to concentrate on are: The analysis shows us that the retail dress industry is competitory with really low barriers to entry. Lululemon’s success will pull new rivals to the industry and attract involvement from bing rivals. Ultimately. this is a competitory industry with limited barriers to entry. The athletic dress industry is really competitory. with good capitalized challengers such as Nike and Gap. Inc. Lululemon has limited rational belongings in respects to its public presentation cloths and fabrication procedures. therefore the quality and invention constituents of scheme could easy be replicated. Lululemon’s self reenforcing activities. such as mark client base. tailored merchandises and community based selling attack make it really disputing for bing retail merchants to dispute Lululemon in its market from their ain shop bases. However. there are limited barriers to entry in this industry and Lululemon should anticipate new competition to seek to copy its format This analysis brings us to issues the company is / could confront: Increasing CompetitionDespite busying a alone niche within the athletic dress industry. Lululemon has late gained rivals in recent old ages. I. e. Large companies with big market capitals such as Nike. Adidas. and Under Armor have dominated the athletic dress industry and maintain deriving more land. With the exclusion of a committedness to making advanced merchandises in dress. these enterprises are in contrast to Lululemon. In order to market its merchandises. Lululemon wholly shuns off from print or media advertisement and alternatively focal points on choosing embassadors within carefully selected markets. As a consequence. it’s possible for Lululemon’s rivals to accomplish and keep trade name consciousness and market portion more rapidly Narrow focal point Lululemon is targeted towards sophisticated and educated adult females who understand importance of active. healthy life style. Under-Armor. Nike. and Adidas are targeted towards work forces and adult females of all ages. New Menaces Apart from the large name athletic dress makers. rivals such as Gap’s Athleta trade name. Lucy Activewear Inc. and Bebe Stores’ BEBE SPORT aggregation have emerged as rivals to Lululemon. Price Point and Manufacturing In visible radiation of the new and old rivals. Lululemon could be forced to sell their merchandises at lower monetary value therefore cut downing borders. Plus Lululemon does non have sole rational belongings rights to the engineering for its merchandises. This makes it easier for current and future rivals to fabricate and sell merchandises with similar public presentation capablenesss and styling. Cross-country differences in demographic. cultural and market conditions. Buyer tastes for a peculiar merchandise or service sometimes differ well from state to state. Sometimes. merchandise designs suited in one state are inappropriate in another because of differing local criterions. Lululemon is runing in an international market place and they have to wrestle with whether and how much to custom-make their merchandises in each different state market to fit the gustatory sensations and penchants of local purchasers or whether to prosecute a scheme of offering a largely standardised merchandise worldwide. For illustration. the vesture for adult females offered in the winter season will be different from Canada to Australia and vise versa. First. Australia gets barely any snow and while Canada on the other manus. gets majorly hit every winter. Therefore. the running cogwheel and the hoodies offered in both states will change because of the temperature and the clime. Making merchandises that are closely matched to local gustatory sensations make them more appealing to local purchasers. custom-making Lululemon’s merchandises state by state may hold the consequence of raising production and distribution costs due to the greater assortment of designs and constituents. shorter production tallies. and the complications of added stock list stigmatization and distribution logistics. The 2nd issue of multinational scheme incorporates elements of both a globalized and localized attack to scheme devising. This type of in-between land scheme is called for when there are comparatively high demands for local reactivity every bit good as appreciable benefits to be realized from standardisation. This scheme that Lululemon is seeking to use has its ain disadvantages. such as ; it is more complex and harder to implement. conflicting ends may be hard to accommodate and necessitate tradeoffs and execution more dearly-won and time-consuming. All major planetary companies employ the franchising scheme. With the franchising scheme. the franchisee bears most of the costs and hazards of set uping foreign locations ; while Lululemon would hold to use merely the resources to enroll. train. support. and proctor franchisees. The large job that Lululemon is confronting presently has to bear all costs of shops all around the universe. With this. they would hold to guarantee that they are supplying the merchandises at discounted costs but besides holding to supervise to guarantee that their criterion for shops and client service and experience is maintained. 4. Recommendations for direction to better public presentation / reference key issues The recommendations we have for direction is to better public presentation and turn to the cardinal issues. are using a think planetary and act local scheme ( Transnational ) . They need to guarantee that each state does hold the needed customizations because the demographics. cultural differences and market conditions vary from state to state. They need to guarantee that all their locations follow the same guidelines and client satisfaction guidelines like they have for their primary locations. Price point and Fabrication Lululemon does non have any rational belongings to the engineering of what processes their merchandises. In bend this makes it easy for rivals to copy their manner. Through analysis. a recommendation to work out this issue would be to patent their processing system. This would be good to the company in such ways as ; increasing monetary value points. which in bend additions overall net incomes. It will besides let for a higher competitory advantage. doing it hard for viing company’s to copy or copy their manner. Sponsor Events and Shows Lululemon should patronize some kind of events to derive promotion and increase trade name awareness. Such can be done by forming yoga events on a expansive graduated table or some kind of featuring event. Not as high graduated table as done by its rivals ( Nike sponsors the PGA Golf and Adidas patrons FIFA ) E. g. Lululemon could form a yoga event at the Metro Convention Hall. Toronto Expand in Asia and Europe The company should be after to heighten its European and Asia market. enrolling new direction endowment and originating an aggressive plan to regionalize this concern using a consistent trade name image throughout Europe and Asia. New Customers Lululemon should happen new clients base other than its niche market. A possible mark niche would be adding dress for golf and tennis into its shops. Action Plan to turn to issues and better public presentation The undermentioned action program is the recommended stairss we believe would be the appropriate attack to successfully finishing these recommendations. Appendix 1Value Chain Analysis Supply Chain Management45 different makers. no long-run contracts – can better quality control and lower costs by diminishing # and holding to contracts OperationssTighten review and confirmation procedures to guarantee another callback does non happen ( diaphanous bloomerss issue ) DistributionFacilities merely in Vancouver-BC. Sumner. Washington. and Melbourne. Australia Limits Company’s reach Growth in on-line gross revenues can countervail Sales/MarketingDepend on word of oral cavity and community based selling – can increase selling via media ( telecasting. magazines. etc. ) and other avenues

Compare and Contrast of Sylvia Plath and Sharon Olds Essays

Compare and Contrast of Sylvia Plath and Sharon Olds Essays Compare and Contrast of Sylvia Plath and Sharon Olds Paper Compare and Contrast of Sylvia Plath and Sharon Olds Paper Essay Topic: Sharon Olds Poems Sylvia Plath vs. Sharon Olds A traditional American household has changed throughout the years to the point where ‘traditional’ isn’t even politically correct to depict anything about a family anymore. But if we look back to the standard traditional household and there was always a father, a mother, and a 2. 5 children. The father has always been designated as the head of the household and something that Sylvia Plath and Sharon Olds have in common is just that, that they grew up during a father-dominated time, in a father-dominated family, and this lifestyle is reflective in their poetry as well. The Colossus† by Sylvia Plath is about the pain and hardships she experienced with her father’s death. Sylvia’s daddy was never around for his family and as someone whose father was always working and never had time for me either I can understand Sylvia’s feelings of unrequited love in her and her father’s relationship. In â€Å"The Colossus† the character’s efforts to rebuild the fallen Colossus of Rhodes are similar to her own personal efforts to build up the relationship she never had with her daddy. Saturn†; the poem by Sharon Olds also deals with her father issues. This poem is emulating his alcoholism and the effect it had on his own family compared to the Roman story of the god Saturn devouring his children. Both of these poems are making mythological gods as a metaphor for the father dominating role in their families. The slight difference is that Plath’s poem is about restoring a relationship and Olds’ is the psychological damage in both life and death that her father had on her. This Colossus interpretation is not only a metaphor for Plath’s daddy but also a hypothetical replacement for him, which makes sense considering the aspects of the father-daughter relationship. A girl’s relationship with her daddy is a very important part of a childhood development. â€Å"The desire to be loved by dads is a deep emotional need,† Shari Jones said this and goes on to say that if a girl is rejected in a father-daughter relationship she will try to fill the role of father with her romantic relationships. In Plath’s poem she replaced her father, not with a lover or romantic interest but with a Colossus. Shari Jones also says that never bonding with your father could make you feel as if there is a whole in your life which you will be trying to fill your entire life. After reading this it just makes sense that the Colossus is Plath’s coping mechanism and her way of filling that whole created by her father. Colossus is an â€Å"oracle, mouthpiece of the dead† through which her father can speak to her, fulfilling the dominant role he has neglected her entire life. In â€Å"Saturn† Olds uses her father to evaluate the male role in society and through this patriarchal structure how a father’s addiction (in her father’s case alcoholism) can have a disturbing effect on a family. The poem begins with her father literally passed out drunk: â€Å"He lay on the couch night after night, mouth open†¦big hand, fallen away from the glass†. The reference to her father being an alcoholic and then the later comparison to Saturn eating his sons is a metaphor for causing a family’s life to â€Å"slowly, disappear down the hole of the father’s life†. The cannibalism is also a metaphor for the damaging teaching style that the father used to make sure it was known he was the dominating male in that household, in that family. The father is devouring his son’s source of life, emotionally damaging and weakening him in order to show him what a man was to do in society. Both of these poems are showing the severe and overwhelming impact on family members when we have a father dominating family and society. With using these mythological gods as metaphors for the father’s we can take a step back and see how damaged these women were from their relationships. Olds’ had to deal with an alcoholic father, something that I know is not easy and what’s worse than alcoholism is what Plath had to go through, being completely ignored and neglected from your father and that wound will take longer to heal. Both poems come from terrible relationships from young women with their fathers. And again, this can go to show that no matter how absent a father may be from your life and how he might treat you, when you are part of a father dominating family structure, you cannot escape his influence on your life and these emotional damages will follow you forever. Jonas, Shari. â€Å"The Effects of the Father Daughter Relationship on Self Esteem – From First Love to Self Love. † EzineArticles. com. 22 Apr. 2009. Web. 13 Nov. 2010. Olds, Sharon. Cheap. Web. 15 Dec. 2011. http://b2bwise. blogspot. com/2002/04/saturn-by-sharon-olds-he-lay-on-couch. html. The Colossus A Poem by Sylvia Plath American Poems.   American Poems YOUR Poetry Site. Web. 15 Dec. 2011. americanpoems. com/poets/sylviaplath/1441. A Celebration, This Is Www. sylviaplath. info. Web. 15 Dec. 2011. sylviaplath. info/biography. html.

Organic Foods Research Paper Example | Topics and Well Written Essays - 1000 words

Organic Foods - Research Paper Example An entire industry dedicated to promoting organic food has established itself in recent years. So why the sudden attention towards organic food? What exactly is it about organic food that makes it popular? The answer is probably a simple one: organic food is very nutritious, chemical-free and provides a way of taking back your diet from the big agricultural companies that have come to dictate our diets to us and in some ways our whole lives. It is also a way of empowering people to make healthy choices about their bodies and the world around them. These products are worth the extra cost and are healthier than the alternative. As the middle class expanded more and more throughout the 1980s, people got richer and more affluent. They became more educated and the had more money in their pockets to spend as they saw fit. The result was that they wanted more choice. In the past people used to simply buy what was available to them in the supermarket, now however with more time and more education they have asked for more choice and more control over the products that they want to buy—in particular when it comes to something as important as food, what everyone needs to live and what can affect our health so profoundly. Instead of simply buying what the supermarket has on sale, consumers these days will read the labelling, look at nutritional information, and perhaps even perform research about food companies. There is a real impulse to buy ethical products, products that are environmentally friendly, and products that don’t harm the world around us. A newspaper reporter named Mark Bittman recently w rote in the New York Times: There’s plenty of evidence that both a person’s health — as well as the environment’s — will improve with a simple shift in eating habits away from animal products and highly processed foods to plant products and what might be called â€Å"real

Improving Leadership Skills and Academic Performance Assignment

Improving Leadership Skills and Academic Performance - Assignment Example Whilst I have always been extroverted in social and professional situations, prior to this study program, my over-confidence in my capabilities and knowledge complicated being a solid team member when working in groups. For instance, I had previously desired to work independently in most situations, both academic and professional, with minor levels of resentment and animosity when forced to work in team environments. It was not an inherent part of my personality in which I believed that team members were not capable, only that trust in my own talents and ability to organize made it difficult for me to build group inter-dependency and rely on others achieving team goals. Hence, I have come to learn that an effective leader is one that gives others opportunities to excel and make positive contributions to a group. Stover (2004) discusses the concept of tacit knowledge and explicit knowledge, in which individuals that maintain a specialized set of talents (tacit knowledge) must convert this knowledge to teach others. Interaction with others, according to Stover, is absolutely necessary for effective knowledge conversion to be achieved. However, as aforementioned, my personal resistance to participative teamwork challenged gaining followership from others as an effective leader. My current study program has given me ample opportunities to work with others and I have made a very competent effort at reducing the internal conflicts that arise when forced to work in groups where all members have a distinct task. Some of these attitudes and resistance to teamwork ideology is likely a product of my cultural background in the Middle East. In my home country, it is common that professional members of an organization, in politics and even general society to maintain high power distance, defined by Hofstede (2001) as a type of inequality where hierarchies are dominant business, social and political structures.

The term white Essay Example for Free

The term white Essay What is our reaction or impression when we read or hear the term white? Quite often, it is simply colour that instantly comes to our minds. Furthermore, many of us are unaware of the various interpretations involving the word. This is not surprising! Lets start with white clothing and its purposes, symbolic, or factual, commonly used in religions as well as in hospitals. The pope, an obvious Roman Catholic, wears white robes to portray his distinctive figure, being the highest authority at the Vatican. Similarly, some nuns wear white habits to reveal their puritanical appearance, and, not surprisingly, a bride of the same faith traditionally wears a white wedding dress to demonstrate her virginal aspect. Looking at a different religion, it is very interesting to learn about the custom in Islamic countries, where the dead are buried naked, wrapped in a white cloth. Their belief is that it symbolizes purity and is a necessary religious practice for the dead to get to heaven. When it comes to facts, we also understand the necessity of white garments used in private or public hospitals, and most clinics. Here, there are compulsory regulations where all medical staff must wear white uniforms, ranging from caps to overcoats and suits. It is the intention of the hospitals to help their patients and outsiders, distinguish the doctors, physicians, nurses and other medical assistants. We go on to fascinating white creations, being those of nature. For example, clouds, snow, sleet, ice, fog and mist are all naturally white as a result of atmospheric temperatures. Even the moon, stars and lightning flashes are white, however, at night! Moreover, another example is that of bones, such as humans, fish, amphibians, reptiles, birds and mammals, as well as the milk produced by humans and animals. Likewise, even the sap produced by some trees, is white. Other interpretations of white are present in grammatical expressions. It is also used to reveal a persons image, emotions or feelings. An example would be, He became white with shock. Very often, white used before a noun denotes the whiteness in colour, of that subject. However, it is also possible that words used immediately after the term can have nothing to do with the colour itself and can have completely different or contradictory meanings, such as: A white admiral, a kind of butterfly from Eurasia; A white ant, another name for a termite that is black in colour! As we approach the final subject, think about white and associate it with food. The result of our imagination could be rice, sugar, salt or flour. However, did we bear in mind at the same instant, that these foods were initially not white, but became so after a thorough process or refinement? In opposition to the previous question, it is amazing how some flesh foods not naturally white in raw state, turn white in appearance, as a result of cooking. Such classified foods are fish, chicken, turkey and duck. Consequently, what do we contemplate about white eggshells? We reason their naturally white colour but we definitely do not think of eating them! Nevertheless, the albumin, a part of its edible contents, also turns white in colour when cooked. An advantageous food compared to those previously mentioned is the cauliflower, a beneficial vegetable that remains white in colour and edible, both in raw and cooked state. After looking at all these examples, we now realize how vastly the term can be interpreted, whether used religiously, symbolically, factually, as a natural creation, in general vocabulary or food. Perhaps the next time we are asked a question about a colour, our immediate thoughts or assumptions will be somewhat different, than just the ordinary colour itself!

What is Style? Essay -- Style Personality Individuality Papers

What is Style? What is style, and how do we know when we have a style that is all our own? This is one thought that I ponder on cloudy dreary days, and when I have nothing better to do than think. In all actuality, do we even have a style we can call our own, or are we a conglomeration of what we like in the people around us? I would like to think I have my own style, but then reality sets in, and I start to realize I'm a clone of all the people I admire, and desire to be like. I has taken me a long time to realize that no matter how hard I tried to be my own person, I was still following in other peoples footsteps. When I was in high school, I did all I could to remain in the "in" crowd. But if you were to ask me if I had my own style, I would have said yes. Even though I wore the same clothes, talk the same language, and played the same sports, I still thought I had my own style. I was so convinced that I was different. But now when I look back, I can see that I was exactly the way I didn't want to be. The only comforting thing about style is that no matter how hard we try to be individuals, we all copy one another. It's nice to know I'm not the only person this happens to, although I think this is rather evident in many people. There are still many groups that dress alike, talk alike, and listen to the same music. No matter where we live, or our social status, we can all become victims of style. One of the best places to see different styles is while visiting a mall, grocery store, or a music shop. These stores can also be a cheap form of entertainment. I can remember one time when a friends of mine, and I had some time to waste before we went to a movie. We went to the mall to engage in our favorite pass time of p... ...to another person, I feel that in some way I have violated this person. But I think that if we don our best make the style look as good as we can, than there shouldn't be any need to worry. I guess the only way I can have a person think about the other is to use your better judgment. If it was your style that was being used wouldn't you feel terrible if someone else ruined the whole idea that you had. It would be like if someone were to read a paper for you, and then this person turned it all around to make it sound nothing like you had wanted, or intended. But then again, there is no way to stop people from ruining what you had created. I guess this is a part of living. We can't control the people around us, so we should be who we want to be, and do what we want to do. And if someone has a problem with that, then that is something that they will have to deal with.

Response to John Holt “School Is Bad for Children”

An example of earlier change: English Agriculture: 1500-1850 taken from: Agricultural Revolution in England the transformation of the agrarian economy 1500-1850 by Mark Overton Cambridge University Press, 1996 c B. J. Heinzen 1998 p. 1 Estimates of English Agricultural Output 1520–1850 18 16 Output – population method 250 Output – volume method – value of total ag. output (crops, meat, dairy) in ? million at 1850 prices 12 200 10 150 8 100 6 Output Index 1700=100 14 Population (millions) 300 Population – in millions (previous limit 5-6 mln people) 4 50 2 0 1851 1831 1801 1791 1781 1761 1751 1741 1701 1661 651 1601 1551 80% of pop. in agric. for own family 1520 0 20% of pop. in agric. for markets c B. J. Heinzen 1998 p. 2 Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, p. 75& p. 8 A Rising Demand for Food 1520-1851 100 Agricultural population 90 % of total population 80 70 Rural non-agric’l population 60 50 40 Towns > 5000, excl London 30 20 10 London 0 1520 1600 1670 1700 1750 1801 1851 â€Å"†¦the impact of London on the demand for food was greater than these figures indicate because average consumption per head in London was at least double the national average. † c B. J. Heinzen 1998 p. 3Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, p138 A Changing Social Structure England & Wales 1436-1973 % of ownership 120 Crown 100 Black Plague 80 1348, 1350s, 1370x Church Yeomen freeholders Dissolution 60 of Gentry Monasteries 40 1530 20 Civil War Great owners 1640s 0 1436 (Eng) c. 1690 range of estimates for 1690 c. 1790 1873 (Eng. ) â€Å"The pioneers of new methods in the seventeenth and eighteenth centuries †¦ were not the great landowners but smaller farmers †¦ the most dramatic advances in output and land productivity came in those areas (such as Norfolk) where lordship was relatively weak. c B. J. Heinzen 1998 p. 4 Mark Overton, Agricultural Revol ution in England †¦ 1500-1850, 1996, p. 168 & 205 The Development of Markets < 1600 1601-1650 de cli ne of Local markets, in 800 market towns; strong reg. , no middlemen allowed 1701-1750 1751-1800 1801-1850 Middlemen indispensable gu lat io 1750: London Corn Exchange n between mkt towns 700 mi rivers 1660 900 mi rivers 1700 1838: 60 million letters sent 1790: end of domestic market reg. 15, 000 miles turnpikes en em l idd Trade 1663: reselling & storing allowed weak enforc’t of reg. Grain traded nationally & in N. Europe 1772 20,000 miles turnpikes rivate market’g by samples of 1690s? grain weekly grain prices published rivers linked m of se ri ma rke t re 1651-1700 1846: Corn Laws repealed 1830 c B. J. Heinzen 1998 p. 5 Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, 137-47 passim Controlling the Use of Land by Enclosures post 1850 undated 1675-1749 1575-1674 1525-1574 1750-1849 100 90 1701-1750 1651-1700 1601-1650 1751-1800 80 70 60 50 40 30 20 10 1551-1600 County Durham 1551-1850 184,733 total acreage enclosed 0 % of enclosed acreage 1450-1524 pre 1450 South Midlands 1450-1850 2,850,866 total enclosed acreage 1801-1850 660: Modern Law of Mortgage â€Å"From the mid-eighteeth century the most usual way in which common rights were removed was through a specific act of parliament for the enclosure of a particular locality. †¦ Moreover the majority required for enclosure was calculated in terms of acres rather than landowners †¦ † â€Å"†¦ the major upsurge in agricultural output and productivity came after the mid-eighteenth century: this coincides with the major burst of parliamentary enclosure. † c B. J. Heinzen 1998 p. 6 Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, p. 149-150 & p. 167 Value of Enclosures In short, the farmer on enclosed land, in Kalm’s words, ‘could in a thousand ways improve his property and earn money. ’ [because] â €Å"the return on investment made in that land by an individual would accrue to that individual and not to the community as a whole. † c B. J. Heinzen 1998 p. 7 Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, p. 149-150 & p. 167 Development & Diffusion of Technology < 1600 1601-1650 1651-1700 1701-1750 1751-1800 1770s Jethro Tull seed drill imitated DIFFUSING 1801-1850 1851-1900 Norfolk system* spreads widely 1870 80% of wheat harvest’d with scythes 835 scythes 1790s R’m widespread plough made in 1830s ag. engin’g 1850s seed drill local widely used indus. dev’d foundaries LEARNING Upsurge in ag. writing 1767 Royal Lancashire Ag. Society 1770s 1st local farmers’ assoc. 1664 Royal Society studies ag. practices 1630 turnips* known as fodder crop 1803 23 local farmers’ assoc. 1838 Royal Ag. Society of Eng. 1850s wide range of farm’g journals: 17,000 readers 1855 700 local farmers’ assoc. 1731 Jethro Tull’s seed drill INTRODUCING 1500s designs for seed drills published 1845 Circencester Ag’l College 1650s clover* appears as fodder crop 1730 new R’m lough patented 1799 scythes introduced in S. Engl’d c B. J. Heinzen 1998 p. 8 Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, 122-32, passim Changes in Farming Techniques Norfolk 1250-1854 100% % land in turnips 90% 80% % land in clover 70% 60% % land in legumes 50% 40% % land in grain 30% 20% Use of arable sown land, excluding fallow 2/3rd soil nitrogen lost by 1850 => need to manage soil nitrogen 10% 0% 1250-1349 1350-1449 1584-1640 1660-1739 1836 1854 â€Å"Partly because these integrated mixed-farming systems comprised so many mutally dependent components their evolution took time.Hence the long lag between the appearance in England of clover, turnips and the other components of the Norfolk four-course system and the perfection of the system itself, whose widespread diffusion must be dated to the first half of the nineteenth century. † c B. J. Heinzen 1998 p. 9 Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, p120 & p. 16 Larger Farms, Fewer Farmers 1714-1833 percent of all estate acreage 100 The Example of the Leveson-Gower estates 1714-1833 Farm Size >200 acres 80 60 40 100-200 acres 20 20-100 acres 0-20 acres 0 1714-20 1759-79 1807-13 1829-33 c B.J. Heinzen 1998 p. 10 Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, p174 The Sequence of Change 1500-1850 6. Spread of technical knowledge & use 5. New property rights secure benefits of investment 4. Regulations adapt to informal market realities 3. Development of informal markets to meet need 2. Fluidity in social structure; willingness to experiment 1. A rising demand/need c B. J. Heinzen 1998 p. 11 Time Lags in the Agricultural Revolution â€Å"Partly because these integrated mixed-farming systems comprised so many mutally dependent components t heir evolution took time.Hence the long lag between the appearance in England of clover, turnips and the other components of the Norfolk four-course system and the perfection of the system itself, whose widespread diffusion must be dated to the first half of the nineteenth century. † Mark Overton, 1996 Agricultural Revolution in England †¦ 1500-1850 c B. J. Heinzen 1998 p. 12 Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, p120 detailed back-up slides follow c B. J. Heinzen 1998 p. 13 The Sequence of Change 1500-1850 6. Spread of technical knowledge & use 1770-1870 diffusion of agricultural techniques 5.New property rights secure benefits of investment 1750-1850 Parliamentary Enclosure Acts 4. Regulations adapt to informal market realities 1750 London Corn Exchange; 1790 Domestic mrkt reg. ended 3. Development of informal markets to meet need: 1601-1650 corn traded between market towns 2. Fluidity in social structure; willingness to experiment 16 40s Civil War 1. A rising demand/need 1520 demand rising c B. J. Heinzen 1998 p. 14 Changes in Norfolk Farming 1250-1854 Wheat Yields & Animals 70 Use of Arable Sown Land* 100% 90% 60 1250-1349 80% 1350-1449 60% 1660-1739 40 70% 1584-1640 50 50% 30 40% 1854 30% 0 20% 10 10% 0% 0 Livestock ratio** Draught beasts*+ Wheat Yields* **Livestock units/100 acres *+ Oxen & horses/100 sown acres *Bushels of wheat/ acres 12501349 13501449 15841640 % Land in turnips % Land in clover 16601739 1836 1854 % Land in legumes % Land in grain *Excluding fallow land c B. J. Heinzen 1998 p. 15 Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, p120 English Land Use & Yields 1300-1850 1700 = 100 200 180 160 140 120 100 80 60 40 20 0 1700 1800 1850 Arable Sown arable Meadow & pasture Total 250 200 Cereal yields 150 100 Wheat yields 50 0 1300 1600 1700 1750 1800 1850 B. J. Heinzen 1998 p. 16 Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, p. 86 Enclosing the Land 1450-1850 Enclosures in South Midlands 1450-1850 100 90 % of total enclosed acreage 80 70 Enclosures in County Durham 1551-1850 100 90 undated post 1850 80 70 1751-1800 1750-1849 60 60 1675-1749 1701-1750 50 50 1575-1674 40 1801-1850 1525-1574 40 1651-1700 30 30 1601-1650 1450-1524 20 pre 1450 20 1551-1600 10 10 0 0 (2,850,866 total enclosed acreage) (184,733 total acreage enclosed) c B. J. Heinzen 1998 p. 17 Mark Overton, Agricultural Revolution in England †¦ 1500-1850, 1996, p. 149-150